Project Highlight

Hilton Hotels & Resorts commissioned us to create a high-end motion and still imagery content package for their Aleph Rome property as part of their ‘Style of the Stay’ campaign. This project was a collaboration between Ether/Awe and Wow Tapes marking my first fully immersive experience in a large-scale campaign.​

My role was to support the project from pre-production to final delivery ensuring smooth coordination between our team and Wow Tapes. This involved developing planning documents, managing casting logistics and maintaining clear communication to align production with Hilton’s strategic vision. 

I created and refined key planning documents that served as objective reference points throughout the campaign. Additionally, I facilitated smooth collaboration with Wow Tapes making sure their production adhered to Hilton’s creative goals. During pre-production, I worked alongside lead producer Jamie Anderson and Rome-based producer Ginestra Marcucci to meticulously organise casting details. I set up structured Google Drive folders for easy access ensuring all files were properly labelled to meet both agency and client requirements. 

The campaign was a success for Hilton and lead them to commission our team for two additional projects within the series as well as a separate content package for their ‘Stay Tour’ campaign. The final content is currently being used to promote Aleph Rome Hotel across its website, social media platforms and billboards throughout Italy, reinforcing Hilton’s luxury branding and immersive guest experience.