T- Mobile
Project Type
Social Video Series
My Role
Assistant Producer
Date
November 2024
Project Highlight
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T-Mobile tasked us with creating a TikTok video that showcased how you can use T-Mobile service anywhere, with a Gen Z audience in mind.
My role during this project was to research and curate a 90s-inspired grunge lookbook for the talent’s wardrobe and ensure the styling reflected the client’s vision, whilst staying authentic to the audience's aesthetic. I also organised key production documents such as the call sheets and schedules, ensuring all crew and talent had a clear timeline of shoot days, locations and responsibilities. Since the campaign needed an authentic American backdrop, I scouted and shortlisted locations that matched the brief while being logistically suitable.
Post-production, I streamlined client feedback into an organised spreadsheet, ensuring all notes were clear and actionable for the editing team. I quality-checked all edit drafts to ensure they maintained brand consistency, and TikTok’s fast-paced style, and connected with Gen Z viewers. Additionally, I also curated still images that captured the campaign's energy and aligned with the brand’s messaging.
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The client was happy with the outcome, meeting their expectations and campaign goals. The video was released on TikTok, where it received 51 likes, 9 comments, and 11 shares.
I loved working on this project, which required a fresh, engaging, and social-first approach. Since it was specifically targeted toward a Gen Z audience, it gave me valuable insight into how to handle similar projects in the future.