T- Mobile
Project Type
Social Video Series
My Role
Assistant Producer
Date
November 2024
Project Highlight
T-Mobile tasked us with creating a TikTok video that showcased how you can use T-Mobile service anywhere, with a Gen Z audience in mind.
My role during this project was to research and curate a 90s-inspired grunge lookbook for the talent’s wardrobe and ensure the styling reflected the client’s vision, whilst staying authentic to the audience's aesthetic. I also organised key production documents such as the call sheets and schedules, ensuring all crew and talent had a clear timeline of shoot days, locations and responsibilities. Since the campaign needed an authentic American backdrop, I scouted and shortlisted locations that matched the brief while being logistically suitable.
Post-production, I streamlined client feedback into an organised spreadsheet, ensuring all notes were clear and actionable for the editing team. I quality-checked all edit drafts to ensure they maintained brand consistency, and TikTok’s fast-paced style, and connected with Gen Z viewers. Additionally, I also curated still images that captured the campaign's energy and aligned with the brand’s messaging.
The client was happy with the outcome, meeting their expectations and campaign goals. The video was released on TikTok, where it received 51 likes, 9 comments, and 11 shares.
I loved working on this project, which required a fresh, engaging, and social-first approach. Since it was specifically targeted toward a Gen Z audience, it gave me valuable insight into how to handle similar projects in the future.